El objetivo de este proyecto ha sido ir más allá de los estándares para crear una experiencia completamente nueva para los usuarios.
Focusing on both users and content, we have made a redesign allowing publishers to make almost instant updates and keep pace with the ever-changing results.
By following a meticulous research and conceptualization process of the information that would have to be displayed on the site, we worked in close collaboration with the customer aiming to explore and clarify the usefulness and relevance of this full information.
A road map was created for this purpose, making a distinction between the user profiles to whom we wanted to reach, identifying their moments of peak consumption, and understanding the information usage they make.
To do so harmoniously, Eunoia proposed the creation of its own ‘Design System’ intended to enhance scalability and shorter working hours.
This is a system that defines the bases and the key elements better to guarantee the screens' flow uniformity and consistency and therefore minimize technology dependence.
The success of this project is essentially based on the creation of an intuitive, attractive, and straightforward interface for the user.