eCommerce digital project for Brownie
Turning a brand’s identity into a seamless digital experience: the perfect balance between design, technology, and usability.
The Client
Brownie is a fashion brand known for its fresh and youthful style. With a strong digital presence, it embraces innovation to enhance the experience of its customers across all online touchpoints.
The Challenge
Enhance Brownie’s digital presence with a strategic approach. We conducted user testing on the current website, and based on these insights, we redesigned the site, defined the To Be Model for the app, and developed its Android version.
What We Did
We created Brownie’s Design System, ensuring consistency across its digital ecosystem. We redesigned the website, designed the app, and developed its Android version, optimizing the experience through user testing. The project was a finalist at the eAwards 2024 for "Best App in Retail."
